You: Knighted
You: Knighted for Ministry
A New MLC Brand Experience
What IS a brand?
A brand is more than a logo. We might say a college’s brand is its image, its reputation, its narrative, maybe even its vibe. The reality is, we all are the makers and the managers of MLC’s brand as we work together to share the stories, images, and experiences of the college and its mission.
What IS a brand?
We might say a college’s brand is its image, its reputation, its narrative, maybe even its vibe. The reality is, we all are the makers and the managers of MLC’s brand as we work together to share the stories, images, and experiences of the college and its mission.
New Branding for MLC
Martin Luther College Introduces New Brand and Logo
MLC has unveiled a new brand platform that includes a reimagined logo mark and updated messaging. The reveal of the new brand comes after more than a year of concept work, focus groups, and research with more than 1,200 high school and college students. Gradual implementation begins in November 2025. Read the full announcement here.
New Branding for MLC
Martin Luther College Introduces New Brand and Logo
MLC has unveiled a new brand platform that includes a reimagined logo mark and updated messaging. The reveal of the new brand comes after more than a year of concept work, focus groups, and research with more than 1,200 high school and college students. Gradual implementation begins in November 2025. Read the full announcement here.
Hear from President Gurgel
Our new brand seeks to unite us by pointing us even more clearly to the beautiful mission we share …
to prepare men and women for public gospel ministry.
President Gurgel Sets the Stage for the MLC Rebrand
MLC hosted the 2025 WELS Synod Convention, and President Gurgel explained the drivers behind the new brand and the necessity for stepped-up outreach to prospective students
FAQs for Those
On Campus
Implementation on campus will take time. Here are the most frequently asked questions about the implementation plan.
FAQs for Those On Campus
Implementation on campus will take time. Here are the most frequently asked
questions about the implementation plan.
If your questions have not been answered by the information provided here, or by the FAQs, please click here to submit your question. The MLC Marketing-Communications Team is here to help you and will answer as we are able. You may also leave your comments or encouragement for the Mar-Comm Team as we move forward with implementation. Thank you!
